Why choose Checkerboard?
Q: Why choose Checkerboard? A: Our approach to building websites is different than other agencies. We start with a solid foundation that enables you and your staff to drive your website as you go....
View ArticleThe Improved YouTube One Channel will Make Your Audience Tune In
YouTube is making some changes to focus more on channels and subscriptions, allowing content creators to better reach their target audience. The new YouTube One Channel layout, which is available now,...
View ArticleA Disaster in the Kitchen – How to Manage Your Online Reputation
For a business like a bakery, I have to imagine that reputation plays a significant part in gaining continual and new business. At this point you may have heard about the troubles of Amy’s Baking...
View ArticleSay No to Vertical Video
I wrote an article way back in 2010 about taking better video with your phone or pocket camera. Two years is a long time in tech, and I’m not sure too many people are carrying around pocket cameras...
View ArticleDo You Have Your Solid Foundation?
I ran across this excellent article by Mike Volpe at MarketingProf outlining three reasons most websites fail. I encourage you to read the entire article, but the gist is this. Websites need to be:...
View ArticleThe Playbook for Better YouTube Videos
Over the years, YouTube has become an increasingly important avenue through which you can speak to your audience. While some industries and businesses are more conducive to video than others, there are...
View ArticleJoin me in Lonsdale for a social media strategy workshop
This month, I’m conducting one of our most popular marketing workshops for the Lonsdale Chamber of Commerce. If you’re local to the Twin Cities area, I hope you will join us. The workshop, Crafting a...
View ArticleFour reasons to include video in your next marketing campaign
https://www.checkerboard.com/wp-content/uploads/2017/04/0011-four-reasons-to-include-video-in-your-next-marketing-campaign.mp3 Your digital marketing strategy needs to include video. It’s more than...
View ArticleMarketing to Go: Company Vision
https://www.checkerboard.com/wp-content/uploads/2017/08/0017-marketing-to-go-company-vision.mp3 Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this...
View ArticleHow to Use YouTube for your Business
Using YouTube for your business is not a new concept. While the video sharing site was originally created as a social networking platform, it has been heavily commercialized ever since Google purchased...
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